MAV·ER·ICK (n):

MAV·ER·ICK (n):

an unorthodox or independent-minded person

Our leadership

Small team, big impact

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Aaron Swinton

Founder

Founder, Investor & Operator. Was on the founding team of a consumer startup that raised over $90M and has since supported brands and startups across go-to-market strategy, fundraising and growth. At MAVRK, he leads creative strategy, go-to-market and media buying. He also serves as Managing Director of ShockVentures, investing in early-stage companies.

Valeria Bonilla

Creative Director

Graphic designer with over 10 years of experience, Valo brings international brand experience spanning Honda, SKY Airlines and Falabella, including campaigns across the US and Latin America. At MAVRK, she leads identity, packaging and all visual systems, turning brand strategy into cohesive experiences across shelf, digital and physical environments.

Nick Vissichelli

Executive Creative Director

Nick spent 15 years at OXO, ultimately serving as Design Director and leading creative across a 2,250+ product portfolio. His experience spans brand identity, packaging, photography and product launches, bringing deep consumer-product expertise to every brand we build.

Leanna Pham

Head of Social

Brand marketer with 10 years of experience across CPG and tech, with work spanning Meta, TripAdvisor, NASCAR, Last Crumb and LesserEvil. Leanna specializes in building and scaling emerging brands through positioning, integrated campaigns, social strategy and culture-led storytelling. She works alongside startups and founders to turn strong ideas into brands people know, trust and want to be part of.

Daninka Pizarro

Head of Development

Developer and technical founder who has been building digital ventures for nearly a decade. Daninka has led MAVRK’s development since 2021, overseeing the technical execution behind websites, ecommerce experiences and digital brand launches.

Paul Quitoriano

Senior Photographer

Photographer specializing in food, still life and portraiture. Paul began his career shooting assignments for the Village Voice and has since worked with The New York Times, Pepsi, Google, DoorDash, GQ, NFL, MLB and other leading brands and publications.

Capabilities

A launch is a chain of decisions

We handle the ones that matter most so nothing breaks between the idea and the shelf.

Strategy
Branding
Packaging
Web & E-Commerce
Photography & Video
Content Creation
Social Media
Growth Marketing
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Strategy
Branding
Packaging
Web & E-Commerce
Photography & Video
Content Creation
Social Media
Growth Marketing
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Strategy
Branding
Packaging
Web & E-Commerce
Photography & Video
Content Creation
Social Media
Growth Marketing
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Our Studio

Built together. Not stitched together.

Our New York studio keeps photography, content, and creative production under one roof—so every part of the launch moves together, with fewer handoffs and a higher standard from start to finish.

Our New York studio keeps photography, content, and creative production under one roof—so every part of the launch moves together, with fewer handoffs and a higher standard from start to finish.

From Founders

Take it from them

The work holds up under the weight of a real launch.

“What I loved is that they always upgrade their work based on our feedback—I was impressed. I think MAVRK's approach is closer to the consulting world, so I have never doubted their proposal."

Hiroya Hashizume

Founder & CEO

The Rice Cream

"As a solo founder, I don't have to worry. MAVRK gets what we're trying to be in the world. They understand the concept, they're aligned with the vision, and their voice has become seamless with our brand."

Leslie Woodward

Founder & CEO

Edenesque

"I had never done any marketing, social media, e-commerce or web, and with the MAVRK team, it’s been great. Just giving me the insights of the industry from that social standpoint, as well as the admin backend of the investors and logistics…”

Rafe Wilkinson Jr.

Founder

Humanfood

MAVRK Launch Network

The right people around the launch

A successful launch requires more than creative. We work with a trusted network of specialists across research, manufacturing, packaging, regulation, distribution, retail, and capital, bringing in the right expertise when each launch calls for it.

Ready to build?

We take on a limited number of partners each year because our model requires deep integration with your business. If you are looking for a team to pressure-test your margins and build a brand that can actually scale, let's talk.

Ready to build?

We take on a limited number of partners each year because our model requires deep integration with your business. If you are looking for a team to pressure-test your margins and build a brand that can actually scale, let's talk.