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The 90-day brand launch system

Built for founders ready to go from idea to retail-ready in one quarter.

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  • Validated before we build
    Validated before we build
    Validated before we build

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  • One studio, one launch system

  • ✴

  • BRAND, PACKAGING & DIGITAL BUILT IN PARALLEL
    BRAND, PACKAGING & DIGITAL BUILT IN PARALLEL
    BRAND, PACKAGING & DIGITAL BUILT IN PARALLEL

  • ✴

  • shelf ready in 90 days
    shelf ready in 90 days
    shelf ready in 90 days

  • ✴

About image
About image

The Problem

A launch isn't one project. It's five vendors who never talk, and you're the one holding them together.

A branding shop does the logo. A different shop does the packaging, but only once the manufacturer's locked. A web team builds the site, then waits on a photographer you booked somewhere else. A media buyer takes it from there. Every hand-off is a delay, every vendor optimizes their own piece, and nobody owns whether the whole thing coheres.

Eight months and a lot of money later, the product hits the shelf looking stitched together, if it hits at all.

The Cost

Only about 15% of new CPG brands are still commercially viable two years in

The Truth

The ones that don't make it rarely lost on product, they lost on a launch built from guesses

The Truth

The ones that don't make it rarely lost on product, they lost on a launch built from guesses

Who It’s For

Emerging founders, new CPG startups, and food/beverage brands preparing for DTC or retail debut.

You have a product, a vision, and 90 days to make it real. You're a founder or brand leader ready to move fast and make decisions. You need a partner who speaks both creativity and commerce.

Let's Talk

Let's Talk

About image

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Days to a launch-ready brand

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Days to a launch-ready brand

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Phases with clear milestones

Phases with clear milestones

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Brands launched with this system

Brands launched with this system

Timeline

Your first 90 days mapped out

We work in sprints. Every week has a purpose. Every deliverable moves you closer to launch. No waiting. No endless revisions. Just momentum.

WEEK 1–2
Validate & Position
Category research, competitive analysis, audience and channel strategy, positioning, and launch priorities are validated before we start building.
WEEK 2–4
Build the Brand
Brand identity, messaging, visual direction, color, typography, and core brand system are developed into a foundation everything else can build from.
WEEK 3–7
Design for the Shelf
Packaging concepts, SKU architecture, label development, production files, and retail compliance move forward alongside the brand.
WEEK 5–10
Build the Launch Engine
Website, ecommerce experience, launch messaging, email capture, content planning, and the digital infrastructure needed to support the launch are built in parallel.
WEEK 7–11
Create the Content
Product photography, lifestyle imagery, video, social assets, and launch creative are produced so the brand has everything it needs to show up consistently from day one.
WEEK 9–12
Get Shelf & Launch Ready
Final packaging and website QA, sales materials, retailer/distributor readiness, launch assets, and partner introductions come together for launch.
Day 90
Ready to Launch
One cohesive brand. Packaging, digital, content, and go-to-market materials ready to move together.

Results

What you walk away with

We work in sprints. Every week has a purpose. Every deliverable moves you closer to launch. No waiting. No endless revisions. Just momentum.

Retail-ready brand result
Retail-ready brand result
Retail-ready brand result

FAQs

Can’t find your answer?

If you have questions or need more details, feel free to reach out.

Let's talk

Let's talk

Is 90 days a guaranteed timeline?

Ninety days is the target, not an empty promise. The system is built around four focused phases: foundation, build, pre-launch, and launch. When approvals, product details, and feedback stay on schedule, we can move from concept to launch-ready in that window. More complex products or production delays may extend the timeline.

How early should we bring MAVRK in?

The earlier, the better. We can start with a product and a vision, even if the details are still taking shape. Bringing us in early helps avoid costly mistakes around positioning, naming, packaging, production, and go-to-market strategy before they become harder to fix.

Do we need the full 90-day system?

We intentionally limit projects outside of the 90-day system so we can give each launch the focus it deserves. That said, if you need support with something specific, reach out to our team and we’ll see if there’s a good fit.

What will you need from our team?

You bring the product knowledge and final decisions. We lead the process, manage the workstreams, and keep everything moving. Expect regular check-ins, timely feedback, and access to the information we need to make informed decisions. You stay involved without having to manage every detail.

What happens after the 90 days?

Launch is the starting point, not the finish line. After launch, we review what is working, improve what is not, and build around the strongest channels, creative, and customer signals. You can continue with MAVRK for ongoing growth, retail expansion, content, paid media, or take the system we built and run with it.

FAQs

Can’t find your answer?

If you have questions or need more details, feel free to reach out.

Let's talk

Let's talk

Is 90 days a guaranteed timeline?

Ninety days is the target, not an empty promise. The system is built around four focused phases: foundation, build, pre-launch, and launch. When approvals, product details, and feedback stay on schedule, we can move from concept to launch-ready in that window. More complex products or production delays may extend the timeline.

How early should we bring MAVRK in?

The earlier, the better. We can start with a product and a vision, even if the details are still taking shape. Bringing us in early helps avoid costly mistakes around positioning, naming, packaging, production, and go-to-market strategy before they become harder to fix.

Do we need the full 90-day system?

We intentionally limit projects outside of the 90-day system so we can give each launch the focus it deserves. That said, if you need support with something specific, reach out to our team and we’ll see if there’s a good fit.

What will you need from our team?

You bring the product knowledge and final decisions. We lead the process, manage the workstreams, and keep everything moving. Expect regular check-ins, timely feedback, and access to the information we need to make informed decisions. You stay involved without having to manage every detail.

What happens after the 90 days?

Launch is the starting point, not the finish line. After launch, we review what is working, improve what is not, and build around the strongest channels, creative, and customer signals. You can continue with MAVRK for ongoing growth, retail expansion, content, paid media, or take the system we built and run with it.

FAQs

Can’t find your answer?

If you have questions or need more details, feel free to reach out.

Let's talk

Let's talk

Is 90 days a guaranteed timeline?

Ninety days is the target, not an empty promise. The system is built around four focused phases: foundation, build, pre-launch, and launch. When approvals, product details, and feedback stay on schedule, we can move from concept to launch-ready in that window. More complex products or production delays may extend the timeline.

How early should we bring MAVRK in?

The earlier, the better. We can start with a product and a vision, even if the details are still taking shape. Bringing us in early helps avoid costly mistakes around positioning, naming, packaging, production, and go-to-market strategy before they become harder to fix.

Do we need the full 90-day system?

We intentionally limit projects outside of the 90-day system so we can give each launch the focus it deserves. That said, if you need support with something specific, reach out to our team and we’ll see if there’s a good fit.

What will you need from our team?

You bring the product knowledge and final decisions. We lead the process, manage the workstreams, and keep everything moving. Expect regular check-ins, timely feedback, and access to the information we need to make informed decisions. You stay involved without having to manage every detail.

What happens after the 90 days?

Launch is the starting point, not the finish line. After launch, we review what is working, improve what is not, and build around the strongest channels, creative, and customer signals. You can continue with MAVRK for ongoing growth, retail expansion, content, paid media, or take the system we built and run with it.

Ready to launch your brand

Let's talk about your product, timeline, and what success looks like. We'll show you how the 90-day system works for your specific situation.

Download Playbook

Download Playbook

Let's talk

Let's talk

Ready to launch your brand

Let's talk about your product, timeline, and what success looks like. We'll show you how the 90-day system works for your specific situation.

Download Playbook

Download Playbook

Let's talk

Let's talk